Research on How the Small and Medium-sized Real Estate Companies Cope with the Macro-control of Real Estate Industry
This essay illustrates the Macro-control of Real Estate Industry firstly. Secondly, it analyzes the change of external environment and internal environment that the Small and Medium-sized Real Estate Companies are faced with. Thirdly, it analyzes the current situation that the Small and Medium-sized Real Estate Companies have trouble in, such as the soft market, the lack of funds. Finally, it gives the suggestions for the small and mediumsized real estate companies on how to resolve the development problem under the Macro-control of Real Estate Industry, including the turnout of operating strategy, the promotion of marketing and the enhance of capital-chain.
Small and medium-sized real estate companies Macro-control Real estate market
ZHANG Zhang ZHOU Xinwang
Dept of Construction Management, Beijing Union University of China, P.R.China, 100101 School of Economics and Management, Tsinghua University, P.R.China, 100084
国际会议
海口
英文
493-498
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）