Research on the Driving Logics of Alliances Forming and Circulation Management-From Value Creating Perspective
Alliance is the timely and rational enterprises action when facing fast and frequent changes of economy, scientific and globalization trend. The formed alliances forming interpretive theory did not look upon enterprises as an active objective and ignored the excavation, development and dynamic management of alliance. That is the important reason which leads to low alliance performance. This paper explained alliance forming reasons from value creating perspective and pointed out three value creating paths. Then introduced the latent alliance forming logics which established the base for alliance sides realize win-win. Based on alliances logics from value creating perspective, we proposed that Chinese enterprise should participate in alliance purposely and takes what it needs. Then we proposed the circulation model of alliances management in value creating base.
driving logics Value creating Circulation management model
SONG Lili
School of Business Administration, Jiangxi University of Finance and Economics, P.R.China, 330013 Business Administration Post-doctoral Stations, Jiangxi University of Finance and Economics,RRXhina, 330013
国际会议
海口
英文
515-519
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）