Discussion on the Development Strategies of Small and Medium Construction Enterprises
Small and medium construction enterprises have played a main role in Chinas construction industry. If it wants to keep its feet in the fierce market competition, emphasizing the development of strategic management has a positive practical significance. With SWOT analysis method, the paper makes a comprehensive analysis of the strengths, weaknesses, opportunities and threats of small and medium-sized Construction Enterprises, and proposes development strategy in high-quality products, centralized strategy, attached strategy and market strategy.
Small and medium Construction Enterprises SWOT analysis Development strategies
XU Yuanyuan
School of Scientific Research, Shanghai Maritime University, P.R.China, 200135
国际会议
海口
英文
520-524
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）