Behavioral Economics analysis on Product Design of Sports Lottery

摘要：

This paper studies behavioral economics of sports lottery product considering three kinds of conditions including single item of reward, multiitem of reward with equal number and multi-item of reward with increasing number based on cumulative prospect theory. The study indicates that the price for sports lottery increases and the total funds raised increases as the items increasing, and the pricing for sports lottery under multi-item of reward with increasing number condition is very reasonable. The proposed research on the designing and pricing of sports lottery product is of theoretical meaning as well as referential value.

关键词： Sports Lottery Product Design Behavioral Economics

作者: Peng Tang Rong Pan Jiayi Liu

作者单位: Department of Sports, School of Business Hohai University Nanjing 210098, China School of Public Administration Hohai University

会议类型: 国际会议

会议名称: 2010 International Conference on Construction and Project Management(2010年IEEE建设与项目管理国际会议 2010ICCPM)

会议地点: 成都

会议语种:英文

页码: 8-10

在线出版日期: 2010-11-16（万方平台首次上网日期，不代表论文的发表时间）