Studies on Behavior Relationship Among Dual Channel Members of the Enterprises

摘要：

Under the context of e-commerce, the manufacturers employ the traditional distribution channel and the e-commerce channel at the same time, which enables them to become not only the suppliers but also intermediaries direct competitors. The situation that the intermediaries, such as wholesalers and retailers, have long occupied an important position has been changed. The channel power balance structure among the channel members is destroyed. New channel conflict is hence evoked. This paper illustrates the emergence and formation of the dual channel, analyzes the role of each member in the dual channel, and explains the relationship and cooperation between dual channels. The cooperation system of respective members in the dual channel is worthy of attention and research.

关键词： traditional distribution channel e-commerce channel dual channel behavior relation

作者: QIAN Huimin GE Wenlei

作者单位: Management College Shanghai University of Engineering Science, Shanghai, China,201620 Management Col Management College of Donghua University, Shanghai, China,200051

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Engineering(2010年管理科学与工程国际学术研讨会)

会议地点: 成都

会议语种:英文

页码: 116-121

在线出版日期: 2010-11-01（万方平台首次上网日期，不代表论文的发表时间）