On the Interaction and Integration of Cross Selling and Customer Relationship Management

摘要：

In recent years, as innovative marketing methods, cross selling and customer relationship management (CRM) received a great deal of attention in enterprise circle. During post financial crisis era, more and more enterprises expect to promote management and technology level of CRM and cross selling, fulfill interaction and integration between cross selling and CRM, improve efficiency of cross selling, enhance profit of enterprises, achieve the goal of sustainable enterprises development.On the base of discussing definition, function, development condition and existing problems of CRM and cross selling, this paper proceed with new ideas of improving interaction and integration between cross selling and CRM, issuing the relationship between CRM and cross selling; the necessity of interaction and integration of cross selling and CRM; and the specific strategies of fulfilling interaction and integration between cross selling and CRM.

关键词： cross selling CRM interaction and integration

作者: SUN Shaofu

作者单位: School of Management, Dalian Jiaotong University, Dalian, Liaoning, China, 116028

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Engineering(2010年管理科学与工程国际学术研讨会)

会议地点: 成都

会议语种:英文

页码: 122-126

在线出版日期: 2010-11-01（万方平台首次上网日期，不代表论文的发表时间）