Research of Automotive Technology Marketing Based on Customers Requirement
Since the events of Toyota recall, car recalls occurs frequently, and the trend seems to be getting worse. Affected by this, Post Financial Crisis Era, the development of the automotive industry are facing severe challenges, the quality of cars is questioned by consumers. In order to solve the challenges and questions perfectly, which automotive industry are facing during its development, this article combined with market research data, analyzed the characteristics of customer demand when buying a car, the main factors that influence car shopping, and the relationship effects between various factors, explored customers expectations. On that basis, it researched technology marketing and its application in Chinese automotive market, found the existing problems in practice, and then proposed appropriate solutions from five aspects under present market environment, to provide some references for the actual operation of technology marketing.
customers requirement technology marketing China auto market
WANG Ying
Automobile College, Shanghai University of Engineering Science, Shanghai, China, 201620
国际会议
2010 International Conference on Management Science and Engineering(2010年管理科学与工程国际学术研讨会)
成都
英文
140-145
2010-11-01（万方平台首次上网日期，不代表论文的发表时间）