Consumer Heterogeneity, Network Structure and Innovation Diffusion over the Product Life Cycle
By considering the local network effects of innovation, this paper uses an agent-based model to study the joint effects of consumer heterogeneity and network structure on innovation diffusion over the product life cycle (PLC). The simulation results show that the characteristics of Triadic Closure in adopters decision pattern dont influence the diffusion speed at early stage. The high heterogeneity of customers preference causes an early take-off of innovation diffusion. Meanwhile, the influence of those two factors above on the diffusion speed of innovation at middle and late stage exhibit different patterns due to the different structures of social network.
innovation diffusion social network product life cycle local network effects micro diffusion model
ZHAO Liangjie CHEN Zhong
College of Management, Southwest University for Nationalities, China, 610041 Antai College of Economics & Management, Shanghai Jiaotong University, China, 200052
国际会议
2010 International Conference on Management Science and Engineering(2010年管理科学与工程国际学术研讨会)
成都
英文
146-151
2010-11-01（万方平台首次上网日期，不代表论文的发表时间）