Willing to Bet on a Fighter-On the Gains and Losses of Changhongs Plasma Screen Strategy

摘要：

It is understandable that Changhong attempts to enter the upstream production of flat panel TV. From a strategic point of view, this action will effectively raise Changhongs core competitiveness in of the field of flat-panel TVs. But for some financial and technical reasons Changhong finally chose to lanunch the Plasma Screens, which is tending to decline. Additionally, Changhongs mistake in the choice of strategic alliance partners lead to his failure of Plasma screen strategy.

关键词： Changhong Plasma screen Strategy

作者: LI Yong

作者单位: School of Management, Southwest University for Nationalities, China, 610041

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Engineering(2010年管理科学与工程国际学术研讨会)

会议地点: 成都

会议语种:英文

页码: 511-514

在线出版日期: 2010-11-01（万方平台首次上网日期，不代表论文的发表时间）