The Marketing Theory based on Customer KI-driven Model and Research Ways to Optimize

摘要：

this article from the degree of consumer involvement and knowledge point of view put forward based on the consumer-driven marketing KI theoretical model, based on this model, analyzed and discussed based on the marketing of consumer Kl-driven approach that reduces consumer products degree of knowledge and level of consumer product involvement.

关键词： Consumers KI drive marketing theory model optimization approach

作者: Jing ZHANG Bo WANG

作者单位: School of Management,Tianjin University,Tianjin,300072,China

会议类型: 国际会议

会议名称: 2010 IEEE 17th International Conference on Industrial Engineering and Engineering Management(2010年IEEE第17届工业工程与工程管理国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 145-147

在线出版日期: 2010-10-29（万方平台首次上网日期，不代表论文的发表时间）