Pricing Strategy on Supply Chain and Its Algorithm
The manufacturer and retailers of the supply chain will pursue maximization of profits in product pricing, which tend to show relations of game in which stackelberg game is a typical one. The pricing decisions of supply chain model with one manufacture and multiple retailers is established through multilayer planning model in this paper. And the optimal solutions of this model is obtained through an improved genetic algorithm that adjust the searching range by the outstanding individuals which searched during the operation of genetic algorithm. According to numerical examples, the interest of each member can be guaranteed to maximize in the supply chain of distribution control type although the total profits of the best may not be achieved.
pricing strategy supply chain improved genetic algorithm
Zhen-hua GAO Xiao-ming XU
School of Management Science and Engineering,Anhui University of Technology,Maanshan,China
国际会议
厦门
英文
1378-1382
2010-10-29（万方平台首次上网日期，不代表论文的发表时间）