The Return Policy with Time-Limit Based on Consumer Inertia

摘要：

Based on consumer behavior, this paper studies retailers return policy. It introduces both customer inertia and returned time-limit into the return policy for the first time. First, this paper analyzes the inert customers purchase/return behavior; second, it builds an extended returned model based on the classic newsvendor model; at last, it gives a numeral example using the software matlab, which clearly illustrates the application of our model in the real condition. By analyzing the mathematical model, we can know the sellers optimal sales price and returned price.

关键词： Return Policy Time-limit Consumer Inertia Consumer Behavior Newsvendor Model

作者: Hong JIANG Er-shi QI Yan-fang HUO Dao-jian YANG

作者单位: School of Management,Tianjin University,Tianjin City,China School of Management,Tianjin University,Tianjin City, China

会议类型: 国际会议

会议名称: 2010 IEEE 17th International Conference on Industrial Engineering and Engineering Management(2010年IEEE第17届工业工程与工程管理国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 1453-1457

在线出版日期: 2010-10-29（万方平台首次上网日期，不代表论文的发表时间）