Virtual Value Chain and Competitive Advantages in the Context of E-commerce
The Internet has change traditional firms operation management and business model, which makes Porters traditional value chain need to be improved. In this paper, we consider virtual value chain to be a new tool for analyzing and creating competitive advantages in the context of e-commerce. In this study, the shortages of traditional physical value chain (PVC) based on marketplace were discussed, and then the theory of virtual value chain (VVC) on the marketspace is introduced. We developed a model of firms virtual value chain in the context of ecommerce, and addressed the information model of the VVC. Then we combined the WC and Porters two types of competitive advantages, and found that a firm can achieve both cost-leading and differentiation advantages by exploiting virtual value chain.
competitive advantage Physical value chain virtual value chain e-commerce
Lin LIU Jin-Nan WU
Department of Industrial Engineering,Anhui University of Technology,Maanshan 243032 China Department of Business Administration,Anhui University of Technology,Maanshan 243032 China
国际会议
厦门
英文
1467-1472
2010-10-29（万方平台首次上网日期，不代表论文的发表时间）