An Analytical CRM Based on Customer Knowledge

摘要：

Targeting at customers, CRM system is definitely of strategic importance for enterprises. However, its huge potential, the analytical function, is not fully exploited. After introducing the customer knowledge and analyzing the current situation of analytical CRM, this paper proposed a model for analytic CRM, and illustrated its application in customer grouping and corresponding strategy.

关键词： Customer Knowledge analytical CRM customer grouping customer strategy

作者: Ling-bo KONG Kai-chao YU Kai-hu HOU

作者单位: Faculty of Mechanical and Electronic Engineering,Kunming University of Science and Technology Kunming,PR China

会议类型: 国际会议

会议名称: 2010 IEEE 17th International Conference on Industrial Engineering and Engineering Management(2010年IEEE第17届工业工程与工程管理国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 1641-1645

在线出版日期: 2010-10-29（万方平台首次上网日期，不代表论文的发表时间）