会议专题

Virtual Integration as an Approach to Engender Product Innovation and Accelerate Product Development Time: A Literature Analysis

Global competitiveness has forced manufacturing firm, as an internal constituents, to work closer with their suppliers and customers in order to produce highly innovative product in shorter time interval. However as the business trends in manufacturing industry have evolved, centralized integration has become obsolete and no longer be efficient. Concurrent engineering methodology allows manufacturing firms to adopt a new collaboration approach called virtual integration. With the aid of computer-mediated communication, virtual integration is believed to be a promising solution to NPD collaboration issues. Therefore, this conceptual paper is aimed to seek for a new approach to engender product innovation which at the same time accelerates product development time in geographical dispersed setting through literature analysis. Some prepositions are developed to provide a preliminary understanding on this issue that would be beneficial for future research in this field.

Virtual integration product innovation product development time

G.Dadriyansyah A.Ibrahim M.G.Hassan

College of Business,Universiti Utara Malaysia (UUM),Sintok,Malaysia

国际会议

2010 IEEE 17th International Conference on Industrial Engineering and Engineering Management(2010年IEEE第17届工业工程与工程管理国际学术会议)

厦门

英文

1940-1944

2010-10-29(万方平台首次上网日期,不代表论文的发表时间)