A Study on E-Government Applications Model Construction Based on Government Customer Relationship Management

摘要：

This paper tries to find the ways to improve the service quality which government supply for business and public and improve service satisfaction. In order to find the methods, the paper firstly introduce the conception of Government Customer Relationship Management, then analysis the relationship of Customer Relationship Management and Government Customer Relationship Management, build e-govemment application model of Government Customer Relationship Management, propose the ways of e-government application of Government Customer Relationship Management, through establish the service concept of citizen-centered, innovation and integration of communication and service channels, we can improve the relations of customer and government, improve the public satisfaction.

关键词： Customer Relationship Management Government Customer Relationship Management E-Government

作者: Xinli Hu Lianjie Ma

作者单位: School of Public Administration Huazhong University of Science and Technology, China Room 425 School School of Public Administration Huazhong University of Science and Technology, China

会议类型: 国际会议

会议名称: 2010 International Conference on Advanced Mechanical Engineering(2010年先进机械工程国际学术会议 AME 2010)

会议地点: 洛阳

会议语种:英文

页码: 55-59

在线出版日期: 2010-09-04（万方平台首次上网日期，不代表论文的发表时间）