Customer Oriented Product Design by Adaptive Clustering Analysis

摘要：

In the face of increasing competition and diversified demand, product design must be customer oriented for modem enterprises to satisfy the variationally personalized requirements. Thereof;the exact orientation and comprehensive analysis of target customers have been the key to conduct customer oriented product design. This paper presented a new method for the orientation and analysis of target customers by adaptive clustering analysis. By this method, the distribution of customer clusters and the related characteristics of each custer as well as its included customers can be extracted dynamically and adaptively. Applied by this method, the adaptive recommendation system was illustrated for the design of LCD-TV.

关键词： Product Design Customer Analysis Clustering

作者: Weihui Dai

作者单位: School of Management, Fudan University, Shanghai 200433, P.R. China

会议类型: 国际会议

会议名称: 2010 International Conference on Advanced Mechanical Engineering(2010年先进机械工程国际学术会议 AME 2010)

会议地点: 洛阳

会议语种:英文

页码: 690-693

在线出版日期: 2010-09-04（万方平台首次上网日期，不代表论文的发表时间）