Research on the Model of Grid Marketing Management

摘要：

The paper, referencing the idea of collaboration and share of Grid and Grid Management, aiming at the limitations of the traditional model of marketing, put forward the concept of Grid Marketing. Based on the analysis of characteristics of Grid Marketing, this article studies the design principles of the model of Grid Marketing Management, constructs the model of Grid Marketing Management, and designs the operation process of the management model.

关键词： Grid Grid Management Grid Marketing Management Model of Marketing

作者: Yanxia Cheng Na Li

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R. China

会议类型: 国际会议

会议名称: 2010 International Conference on Advanced Mechanical Engineering(2010年先进机械工程国际学术会议 AME 2010)

会议地点: 洛阳

会议语种:英文

页码: 742-749

在线出版日期: 2010-09-04（万方平台首次上网日期，不代表论文的发表时间）