A Research on Destination Marketing System Evaluation: A Tourist Destination Image View

摘要：

Researches on Destination Marketing System (DMS) now still have problems addressed both in the fundamental theory and operation practice. This paper paid much attention to the operation and evaluation of DMS, in which Tourist Destination Image was introduced to help design a new evaluation module added to the system. In this module, tourist responded to a survey on tourist destination image to be a reference for evaluation. Besides, supplementary means were also designed to make it reasonable for tourists. In this way, solutions for evaluation and adjusting destination promotion through DMS are raised for enterprises and policy makers.

关键词： Destination Marketing System DMS Tourist Destination Image Evaluation

作者: Haiyu Huang Wen Zhang

作者单位: School of Management, Xiamen University, 361005 P.R .China School of Management, Xiamen University, 361005. P.R. China

会议类型: 国际会议

会议名称: 2010 International Conference on Advanced Mechanical Engineering(2010年先进机械工程国际学术会议 AME 2010)

会议地点: 洛阳

会议语种:英文

页码: 1069-1074

在线出版日期: 2010-09-04（万方平台首次上网日期，不代表论文的发表时间）