The Applications of Data Mining in Electronic Commerce

摘要：

In electronic commerce, the main usage of data mining is to discover the trend of business development and make the right decisions. This paper elaborates the role of data mining in electronic commerce, summarizes data mining methods in the current electronic commerce and then classifies the data objects in electronic commerce. It provides references for the development and application of practical data mining software in future electronic commerce.

关键词： data mining data warehouse electronic commerce analysis application

作者: Hongyong Wang Li Zhang Hong Fu

作者单位: School of Information Science and EngineeringHenan University of TechnologyZheng Zhou, P.R. China School of Information Science and Engineering Henan University of Technology Zheng Zhou, P.R. China

会议类型: 国际会议

会议名称: 2010 3rd International Conference on Advanced Computer Theory and Engineering(2010年第三届先进计算机理论与工程国际会议 ICACTE 2010)

会议地点: 成都

会议语种:英文

页码: 1-4

在线出版日期: 2010-08-20（万方平台首次上网日期，不代表论文的发表时间）