Strategy of the Search Engine Marketing for High-tech Enterprises

摘要：

This paper analyzes the key strategies of search engine marketing process in the implementation of specific forms and characteristics. This paper analyzes their status to help companies choose the right combination of marketing strategy. Meanwhile, this paper analyzes the problems of search engine marketing. Based on the thorough analysis of the status of search engine marketing of domestic and international, this paper pointed out that the gap on search engines.

关键词： search engine marketing marketing strategy e-commerce high-tech enterprise

作者: Nan YANG

作者单位: Economics and Management School Zhongyuan University of Technology Zhengzhou, China, 450007 Business School of HoHai University Nanjing, China, 210098

会议类型: 国际会议

会议名称: 2010 3rd International Conference on Advanced Computer Theory and Engineering(2010年第三届先进计算机理论与工程国际会议 ICACTE 2010)

会议地点: 成都

会议语种:英文

页码: 1-4

在线出版日期: 2010-08-20（万方平台首次上网日期，不代表论文的发表时间）