Behavior Characteristics of the Female Consumer Based on Chinese Face

摘要：

In the market economy, female consumers have become an important target customer group. The article summarizes the behavioral characteristics of Chinese female consumers, which is based on consumer psychology theory, methods of learning and Chinese culture, especially Chinese face concept, in the hope that business people can seize potential consumers in Chinese market.

关键词： Face Chinese women Consumer Behavior Characteristics

作者: LI Lekang N1NG Dehuang

作者单位: Faculty of Management and Economics, Kunming University of Science and Technology,China

会议类型: 国际会议

会议名称: The 5th International Conference on Management Technology(2010年第五届太原技术管理国际研讨会)

会议地点: 太原

会议语种:英文

页码: 326-331

在线出版日期: 2010-08-20（万方平台首次上网日期，不代表论文的发表时间）