Reconstruction of the Development Strategy of Hubei Tourism Industry Based on Value Innovation

摘要：

Based on the concept of value innovation, this paper analyzes the existing strategic distribution of Hubei tourism industry and its value curve. By eliminating, reducing, increasing and creating the corresponding tourism element, the value curve of Hubei tourism industry is reconstructed. On this basis, this paper proposes the new strategic layout and the corresponding strategies to develope Hubei tourism industry.

关键词： Value Innovation Value Curve Tourism Industry Hubei

作者: ZHANG Xin

作者单位: College of Business, Jianghan University, Wuhan, P.R.China, 430000

会议类型: 国际会议

会议名称: The 5th International Conference on Management Technology(2010年第五届太原技术管理国际研讨会)

会议地点: 太原

会议语种:英文

页码: 351-355

在线出版日期: 2010-08-20（万方平台首次上网日期，不代表论文的发表时间）