An Empirical Study on Movie Release Date Decisions

摘要：

Aiming to predict the demand for on showing movies and forthcoming movies and therefore to make release date decisions, the paper used Gamma model to describe the movie life cycle and analyzed major factors that impact market demand such as the director, the movie stars, sequel, 3D, investment scale, import, and etc. The model provides certain basis for the decision makers in the movie business to make their plan of exhibition.

关键词： Box Office Release Plan, Impact Factors

作者: LI Bo XIAO Xinghui ZHAO Wei

作者单位: School of Economics and Management, Beijing Vocational College of Electronic Science, Beijing,100029 College of Sciences, Communication University of China, Beijing, 100024, China

会议类型: 国际会议

会议名称: The 5th International Conference on Management Technology(2010年第五届太原技术管理国际研讨会)

会议地点: 太原

会议语种:英文

页码: 427-431

在线出版日期: 2010-08-20（万方平台首次上网日期，不代表论文的发表时间）