Research on Chinas Cigarette Brand Risk Recognition and Guard
China is the biggest tobacco country in the world. Presently, the Chinese domestic cigarettes marketability degree enhances unceasingly, between the brand competition is day by day intense, faced with the risk hastens is complex and is diverse. This article utilizes the risk management theory, has constructed the cigarette brand risk recognition frame, promulgated four big risks which the cigarette brand faced, the utilization has moved the static gambling model to analyze the cigarette brand risk guard level, finally proposed cigarette brand risk guard several measures.
Cigarette Brand Risk Recognition Risk Guard
CHEN Baosen GUO Xiaoming
School of economy and management, Sichuan agricultural university, Yaan, P.R.China, 625014 Sichuan academy of social science, Chengdu. P.R.China, 610072
国际会议
The 5th International Conference on Management Technology(2010年第五届太原技术管理国际研讨会)
太原
英文
78-83
2010-08-20（万方平台首次上网日期，不代表论文的发表时间）