Analysis on Knowledge Framework and Development Trend of the Presale Services
Presale services are premise of product sales, and key elements of improving enterprises economic efficiency, but most enterprises lack a comprehensive understanding of presale services. The article classified presale services into product-based presale and project-based presale, and described knowledge framework of presale service management. The core of presale service management contains deliverable management, presale consultant team management, quality management, process management. This article also introduced emerging marketing modes under the interaction of the presale service concept and marketing activities, such as knowledge marketing, value marketing, relationship marketing, program marketing, etc. The article analyses the development trend of presale service from saleoriented presale, technology-based presale, and consultancy-based presale to knowledge-based presale at last.
Presale Services Knowledge Framework Marketing Impact Development Trend
Chen Fei-long
Research Center of Cluster and Enterprise Development Jiangxi University of Finance and Economic Nanchang China School of Business Central South University Changsha China
国际会议
西安
英文
295-298
2010-08-07（万方平台首次上网日期，不代表论文的发表时间）