An Optimized Trust Factor Based Collaborative Filtering Recommendation Algorithm In E-Commerce

摘要：

Typical trust factor based collaborative filtering algorithm is not suitable for users multiple interest recommendation. A new algorithm combines traditional trust factor-based collaborative filtering with similar item-based collaborative filtering was presented. The experimental results show that the proposed methods perform better than the old recommendation method.

关键词： collaborative filtering trust factor item similarity personalized recommendations e-commerce

作者: Xinyi Bu Xiujuan He

作者单位: Management School Hangzhou Dianzi University Hangzhou, China

会议类型: 国际会议

会议名称: 2010 International Conference of Informationa Science and Management Engineering(2010年信息科学与管理工程国际学术会议 ISME 2010)

会议地点: 西安

会议语种:英文

页码: 468-471

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）