Appraisal Model of Preferential Price in Initial Retail Period

摘要：

The strategy of preferential pricing is commonly adopted in a new products initial marketing stage. This paper used the n+1 model to analyze the procedure how to decide a preferential price combination (p0, p) for a new product, and also illustrate its practical application.

关键词： marketing strategy preferential price in initial retail period product pricing

作者: Yinghui Huang Guanyu Li

作者单位: Information Science and Technology College Dalian Maritime University Dalian, China

会议类型: 国际会议

会议名称: 2010 International Conference of Informationa Science and Management Engineering(2010年信息科学与管理工程国际学术会议 ISME 2010)

会议地点: 西安

会议语种:英文

页码: 898-900

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）