会议专题

Research on Single Sign-On Software Marketing Strategies--An Example of Suny Company

The Single Sign-On software market is growing in the police , NHS and, to a lesser extent, local council market now. Less evidence of strong take up in private sector outside of financial services. Two powerful competitors marketing hard in public sector and stealing market share. Sunys products appear to be around same level as competition and winning some work. But most contracts not publicly advertised and go to trusted suppliers and/or those on central approved lists. Suny needs to put serious resources now into strong direct marketing campaign to win market share. Longer term, Suny needs to be better positioned in the market. They should secure more reseller relations. Should also develop products in the related but wider identity management access field to secure more value. Big prize of police national smart card frameworks about to be published. Suny should position itself for this prize.

Single Sign-On software marketing strategies

CHEN Zhixin Shunsuke Daigo Adrian Pinder Maria paola Cueva Valencia ZHU Min

School of Management,Zhejiang University, P. R. China Manchester Business School, The University of Manchester, UK

国际会议

Shanghai Conference on Management of Technology(2010上海技术管理研讨会 MOT2010)(第七届中国技术管理学术年会)

上海

英文

12-17

2010-06-19(万方平台首次上网日期,不代表论文的发表时间)