Comprehensive Design Based on Product Levels and Product Life Cycle

摘要：

How to design products in the standardization period of product life cycle, especially on the combination of product levels and product life cycle? Through empirical analysis it can be concluded that there is different competitive significance of product levels in different period of product life cycle. Furthermore , it can be inferred that in the standardization period of product life cycle, the competitive significance of product levels in product life cycle should be considered in product design, and a comprehensive design model based on product levels and product life cycle can be constructed. The conclusion is made that product design based on appropriate product levels in the product life cycle helps to build dominant position of the new product in the market competition.

关键词： product levels product life cycle standardization period product design model

作者: WANG Xiao

作者单位: Management Engineering Department, Henan Mechanical and Electrical Engineering College,P.R. China

会议类型: 国际会议

会议名称: Shanghai Conference on Management of Technology(2010上海技术管理研讨会 MOT2010)(第七届中国技术管理学术年会)

会议地点: 上海

会议语种:英文

页码: 198-202

在线出版日期: 2010-06-19（万方平台首次上网日期，不代表论文的发表时间）