Research on Cold Medicine and Chain Logistics Market in China

摘要：

The quality of the cold medicine relates to the safety issue of the peoples livelihood, which involves in currently more and more people concerning. The cold chain logistics market of cold medicine in China has a powerful development potentially. However, there are many disadvantages on technical level, collocation facilities and policies and regulations, which limited the development of cold chain logistics of cold medicine in China. This paper uses SWOT for comprehensive and specific analysis on the cold chain logistics development and current status of cold medicine in China. At the same time, based on the game theory this paper analyzes each stakeholder behavior choices of cold chain. In accordance with the problem in present stage , we propose developmental basic strategy in macroscopic and microcosmic.

关键词： vaccine event cold medicine SWOT behavior game solutions study

作者: YANG Juan LIU Juanjuan

作者单位: Scientific Research Academy,Shanghai Maritime University, P. R. China

会议类型: 国际会议

会议名称: Shanghai Conference on Management of Technology(2010上海技术管理研讨会 MOT2010)(第七届中国技术管理学术年会)

会议地点: 上海

会议语种:英文

页码: 229-233

在线出版日期: 2010-06-19（万方平台首次上网日期，不代表论文的发表时间）