An Empirical Study on the Impact of External Factors on Consumers Green Consumption Behavior
Green consumption is a kind of new consumption pattern and life concept, and is the necessary requirement of sustainable development strategy. From last century, literatures focus on the internal factors causing green consumption behavior, such as demographic variables and psychological variables. This paper works on mechanism of green consumption behavior focusing more on external factors, rather than internal factors. Consumer green culture, subjective norms, habits and commercial environment, the four external factors, which with one internal factor, green consumption attitude, is studied in this paper. The impact of the five variables on each dimensions of green consumption behavior is verified. And the results show that different dimension of green consumption behavior has different pre-factors.
green consumption consumer green culture subjective norms commercial environment habits 5Rs
ZENG Yurong LE Wei
Department of Economic and Management, China Jiliang University, P. R. China
国际会议
Shanghai Conference on Management of Technology(2010上海技术管理研讨会 MOT2010)(第七届中国技术管理学术年会)
上海
英文
246-250
2010-06-19（万方平台首次上网日期，不代表论文的发表时间）