The Influence of Corporate Social Responsibility on Competitive Advantage: the Intermediary Role of Corporate Social Capital
Social capital is an important element in explaining social and economic issues, yet people rarely make research into its relationship with the influence of corporate social responsibility. This paper tries to analyze with empirical cases the relationship between corporate social responsibility, corporate social capital and competitive advantages, in an effort to reveal the intermediary role of corporate social capital in helping corporate social responsibility exert an influence on competitive advantage.
corporate social capital corporate social responsibility competitive advantage
ZHENG Wenshan
Department of Economics and Trade Management, Quzhou College, P. R. China
国际会议
Shanghai Conference on Management of Technology(2010上海技术管理研讨会 MOT2010)(第七届中国技术管理学术年会)
上海
英文
280-282
2010-06-19（万方平台首次上网日期，不代表论文的发表时间）