Boost Your Supply Chain Performance by Increasing Trust: A Case Study from New Zealand Retailing Industry
There is no doubts that bullwhip effect is one of most significant barriers in the way toward improving overall supply chain performance. A considerable amount of articles have been published on how to reduce bullwhip effect operationally since bullwhip effect was proposed; however, it is found out that the results turn out to be increasingly worse. Taking this situation as a motivation, the author proposes a new measure to remedy supply chain bullwhip effect with the purpose of boosting organizational supply chain performance overall.
bullwhip effect organizational trust and supply chain configuration maturity levels
Guanyu Ye
900# Chengnan Road, Shaoxing City, Zhejiang Province, P. R. China
国际会议
The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)
重庆
英文
261-265
2010-06-12(万方平台首次上网日期,不代表论文的发表时间)