Research on the Customers Expectation to Re-purchase Fresh Food in Supermarket: Based on the Theory of Customer Expectation

摘要：

Based on the data from the sample survey, this paper analyses the customers expectation to repurchase fresh food in supermarket in Yaan city of Sichuan province, on the basis of theory of customer expectation. The research finds: the expectation of product value (the quality, variety, safety and quantity of fresh food in supermarket, the expectation of service value (the attitude of the workers in supermarket), the monetary cost (the price of the fresh food and the sensitivity of the promotion) and consumers education, marital status, have a remarkable impact on the probability of repurchasing fresh food in supermarket. Then the paper proposes certain suggestion of marketing management for the supermarket.

关键词： customer expectation supermarket fresh food expectation to re-purchase

作者: Wu Yanli Shi Chuan Yang Jinxiu

作者单位: College of Economics & Management, Si Chuan Agricultural University,Yaan, Si Chuan, China, 625014 College of Economics & Management, Si Chuan Agricultural University,Yaan, Si huan, China, 625014

会议类型: 国际会议

会议名称: The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)

会议地点: 重庆

会议语种:英文

页码: 289-294

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）