Total risk management of General motor
The U.S. General Motors officially submitted to the U.S. Federal bankruptcy court for bankruptcy protection on June 1st, 2009. General motor is the largest automobile manufacturer in the world, and the bankruptcy has aroused strong repercussions in all walks of life. It is believed that the global financial crisis has led to General motor insolvent. In fact, the causes leading to bankruptcy of General motor are complex. Facing to the restructure of the organization, General motor should take measure to overcome the shortcoming of the company management. The real reasons of the failure of General motor are the technological backwardness and the wrong market-decision, which comes from the weak awareness of the risk management. General motor will take effective risk management to keep the sustainable development of the enterprise. In this paper, firstly, it will discuss the risk factors in General motor under the special background. Secondly, there will be an argument on the total risk management in General Motor to earn a sustainable development. Thirdly, it will give a suggestion on the strategy management that General motor should take to tide over their difficulties and seek new development.
Risk Management General Motor Strategy Management
Chen li-juan He shou-kui
School of management, Chong Qing JiaoTong University of China, Chong Qing, China
国际会议
The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)
重庆
英文
409-413
2010-06-12（万方平台首次上网日期，不代表论文的发表时间）