会议专题

On the Construction of the Risk Management System of E-marketing of the Enterprise

In order to play down risks, reduce costs and get the largest marketing efficiency, the enterprises need carry on scientific risk management in the course of e-marketing. According to the features of e-marketing, the paper has given the basic concept of e-marketing risk management, and designed the basic flow of it, and tentatively analyzed the issues of setting up the managers of emarketing risk.

e-marketing risk management system

Jun Gao Rui Wang Xiantao Liu

School of Economics and Management, Southwest Petroleum University (Chengdu), China

国际会议

The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)

重庆

英文

414-417

2010-06-12(万方平台首次上网日期,不代表论文的发表时间)