On the Construction of the Risk Management System of E-marketing of the Enterprise

摘要：

In order to play down risks, reduce costs and get the largest marketing efficiency, the enterprises need carry on scientific risk management in the course of e-marketing. According to the features of e-marketing, the paper has given the basic concept of e-marketing risk management, and designed the basic flow of it, and tentatively analyzed the issues of setting up the managers of emarketing risk.

关键词： e-marketing risk management system

作者: Jun Gao Rui Wang Xiantao Liu

作者单位: School of Economics and Management, Southwest Petroleum University (Chengdu), China

会议类型: 国际会议

会议名称: The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)

会议地点: 重庆

会议语种:英文

页码: 414-417

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）