Research on Marketing Problems and Countermeasures of Small and Medium Real Estate Enterprise

摘要：

With rapid development of the real estate market, Chinas real estate market has been changed from a sellers market into a buyers market, market competition become more and more fierce. Real estate marketing has been regarded as a powerful competitive edge. Many traditional marketing management problems have been exposed, effect of marketing were weakened gradually. Based on the analysis of small and medium real estates marketing problems and the causation in current real estate market, corresponding countermeasures were discussed.

关键词： small and medium real estate enterprise real estate marketing marketing problems marketing countermeasures

作者: Cheng Lifen

作者单位: Dept. of Business Administration, School of Management,Chongqing Jiaotong University, Chongqing, China, 400074

会议类型: 国际会议

会议名称: The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)

会议地点: 重庆

会议语种:英文

页码: 1287-1291

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）