Market Exclusion Research Based on the Product Differentiation

摘要：

The game model is founded on the product differentiation, and in the system consisting of two upstream enterprises and two downstream enterprises, the market exclusion effect of the vertical integral enterprises towards the non-integral enterprises is studied. The research results indicate that after vertical integration the intermediate product price ascends and causes the market exclusion to the nonintegral enterprises. The greater the product differentiation is, the greater the degree of the market exclusion is; after the vertical integration the production of integral enterprises increase while the downstream independent enterprises decrease with descending profits.

关键词： vertical integration market exclusion product differentiation game

作者: Wu Gang Huang Jun Wu Bing-shan

作者单位: School of Economics and Business Administration, Southwest University, China School of Economics and School of Economics and Business Administration, Southwest University, China School of Economics and Business Administration,Chongqing University, China

会议类型: 国际会议

会议名称: The 1st International Conference on Sustainable Construction & Risk Management(首届可持续建设与风险管理国际会议)

会议地点: 重庆

会议语种:英文

页码: 1356-1363

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）