Research on the Necessities and Innovative Strategies for Chinas Travel Agencies to Develop the Internet Marketing
The rise of e-commerce has brought a lot of new opportunities for travel agencies, the internet marketing of Chinas travel agencies has begun and got a certain development, it will become one of the main marketing ways of Chinas travel agencies. However, comparing with the developed countries, the internet marketing of Chinas travel agencies generally has a lower development level and is still at the initial stage, Chinas travel agencies havent fully recognized the necessities of developing the internet marketing, their positivity of developing the internet marketing isnt high. Adopting the methods of induction and systems analysis, this paper has analyzed the necessities for Chinas travel agencies to develop the internet marketing, and proposed some innovative strategies about how to develop the internet marketing of Chinas travel agencies. As long as Chinas travel agencies innovate continuously on the strategies of internet marketing, they will improve continuously their international competitiveness, thus get a better development.
necessity internet marketing innovate strategy
Congxi Cheng Lan Xiang
Economy and Management College, Wuhan Polytechnic University, Wuhan 430023 P.R.China
国际会议
武汉
英文
8-11
2010-06-06（万方平台首次上网日期，不代表论文的发表时间）