会议专题

Research on the Existing Problems and Solutions in the Internet Marketing of the Yangtze Cruise Industry

The internet marketing is very significant to the development of the Yangtze cruise industry. However, contrasting with other industries, the development of internet marketing of the Yangtze cruise industry lags behind, there exist many problems which has already restricted the development of the Yangtze cruise industry. To aim at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the problems the internet marketing of the Yangtze cruise industry and proposed some corresponding solutions about how to develop the internet marketing of the Yangtze cruise industry. As long as the Yangtze cruise industry changes traditional marketing patterns, adopt some innovative strategies to resolve the existing problems in its internet marketing, it surely keep a sustainable development.

problem the Yangtze Cruise industry internet marketing solution

Congxi Cheng Pengfei Geng

Economy and Management College, Wuhan Polytechnic University, Wuhan 430023 P.R.China

国际会议

2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

武汉

英文

12-15

2010-06-06(万方平台首次上网日期,不代表论文的发表时间)