Research on Diversification and Refocusing for Internet Company-Case Study on Tencent

摘要：

In this paper, a dynamic resource capacity model of Internet Company was put forward. We found that the Internet Companys core product is the base of diversification and refocusing with case studying on Tencents. Refocusing can enhance the performance of core products, and diversification can fill the resource gap of enterprise by synergy effects, form new core competencies, and then create a dynamic competitive advantage. Internet companies should focus on the core products, use refocusing and diversification strategy at the same time to form a sustainable competitive advantage.

关键词： diversification refocusing core competencies Internet

作者: Jiangping Wan Dejie Li Dan Wan Hui Zhang

作者单位: School of Business Administration, South China Univ.of Tech., Guangzhou 510640 Institute of Emerging School of Business Administration, South China Univ.of Tech., Guangzhou 510640

会议类型: 国际会议

会议名称: 2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

会议地点: 武汉

会议语种:英文

页码: 57-60

在线出版日期: 2010-06-06（万方平台首次上网日期，不代表论文的发表时间）