Study on the E-Commerce in Zhejiang: A Case Study of Yi Wu Non-woven Handbags
Zhejiang province has a large number of small and medium enterprises(SMEs) and is one of the most developed areas of E-commerce in china. In the past literature, although there are more references to the contents of e-commerce for SMEs, but these studies are mostly web-based marketing, logistics, payment, technical support and other general issues, it is deficiency from the industry point of view to analyze the case that SMEs use e-commerce platform. This paper studies the online marketing of Yiwu non-woven handbag companies though Alibaba, Taobao, Dunhuang Network. It is illustrated that how those companies explore their markets by network marketing. The purpose of this study is to provide some experiences of developing E-commerce for other SMEs both in Zhejiang and other parts of China. Pointed out that there is still much room for development for the domestic e-commerce platform such as Taobao , Alibaba, Dunhuang to meet non-woven bag SMEs.
Zhejian Yiwu Non-woven handbag e-commerce case study
Hongbo Tu Gaojun Han
School of Management, Wuhan Institute of Technology Wuhan Hubei 430205 School of Foreign Languages, Wuhan Institute of Technology Wuhan Hubei 430205
国际会议
武汉
英文
65-67
2010-06-06（万方平台首次上网日期，不代表论文的发表时间）