Research on the Relationship Marketing Field Theory

摘要：

Even though marketing is always based on relationship, relationship marketing (RM) is regarded as a new phenomenon in the province of marketing, and enterprises always intend to knit a relationship marketing net as big as possible. This paper purposes probing into theories related to the relationship marketing field, and aims at promoting the further development of management theories.

关键词： Relationship marketing Relationship marketing field Relationship marketing field theory

作者: Gao Jinzhang Li Lin

作者单位: Zhengzhou Institute of Aeronautical Industry Management, Zhengzhou, China 450015

会议类型: 国际会议

会议名称: 2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

会议地点: 武汉

会议语种:英文

页码: 217-220

在线出版日期: 2010-06-06（万方平台首次上网日期，不代表论文的发表时间）