Study on Customer Relationship Management of Automobile Industry in China

摘要：

Because CRM became one of the main causes of the booming of automobile industry in China, then it is necessary to study on the CRM current situation of it, after investigated and analyzed then can make the prediction about the direction of CRM of automobile industry in China.

关键词： CRM automobile industry situation

作者: Yu Liu Wei Ma

作者单位: College of economics and management, Nanchang University, China

会议类型: 国际会议

会议名称: 2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

会议地点: 武汉

会议语种:英文

页码: 490-493

在线出版日期: 2010-06-06（万方平台首次上网日期，不代表论文的发表时间）