Research and Exploration on CRM System Innovation Acceptance Based on UTAUT Model

摘要：

This paper is based on the empirical questionnaires, years of CRM implementation experience and actual case studies and Unified Theory of Acceptance and Use of Technology (UTAUT). In the meanwhile, the paper proposed CRM system innovation acceptance model to provide a complete set of assessment tools for managers to study the key factors of the successful implementation of enterprise CRM system from the perspective of individual behavior.

关键词： UTAUT CRM Innovation Acceptance

作者: Xiujie Sun Xue Han Xiaoyu Wang Xue Han

作者单位: Dalian Neusoft Information Institute

会议类型: 国际会议

会议名称: 2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

会议地点: 武汉

会议语种:英文

页码: 1021-1024

在线出版日期: 2010-06-06（万方平台首次上网日期，不代表论文的发表时间）