Strategy Analysis of Self-band Automobile: Chery Auto

摘要：

Along with development of auto industry, Chinas self-brand auto achieved great development. As the leading self-brand automobile, Chery Auto plays an important role in the development of Chinese selfbrand automobile. This paper analysed the unique strategy of Chery Auto. Emphasis was put on innovation strategy of Chery and unique marketing strategy of product Chery QQ. The unique characteristic of Chery Auto was evaluated. Furthermore, implications for Chinas self-brand auto enterprise were pointed out, to give guidance for their development.

关键词： Strategy Self-brand automobile Chery Auto

作者: Yali Yang Hao Chen Lihua Chen

作者单位: College of Automotive Engineering, Shanghai University of Engineering Science, Shanghai, China

会议类型: 国际会议

会议名称: 2010 International Conference on Information Technology and Industrial Engineering(2010年信息技术与工业工程国际学术会议 ITIE 2010)

会议地点: 武汉

会议语种:英文

页码: 1039-1041

在线出版日期: 2010-06-06（万方平台首次上网日期，不代表论文的发表时间）