Market Orientations, 3Pls Synergies and Performance
More and more companies outsource their logistic functions to thirdparties (3PLs) for their expertise. There is considerable evidence to support a link between market orientation and market performance. If 3PLs assist companies to focus on their core business, then it seem s logical to assume a relationship between 3PLs synergies, market orientation and market performance. Unfortunately, these links seldom been demonstrated empirically. This article seeks to address that shortfall. We consider the role of 3PL synergies on the market orientationmarket performance relationship. The 307 questionnaires were received in South China. The result showed that market performance was to be affected by firm’s orientation and in what extend the thirdparties mediate such relationship in structural equation modeling.
market orientations 3PL synergies market performance South China
Wang Xiaoyu Zhang Wenmin
School of Business AdministrationSouth China University of TechnologyGuangzhou, China School of Economics and Commerce South China University of Technology Guangzhou, China
国际会议
成都
英文
1-5
2010-04-16（万方平台首次上网日期，不代表论文的发表时间）