Quo Vadis, SaaS A System Dynamics Model based Enquiry into the SaaS industry
SaaS has quickly become a mainstream business phenomenon by delivering a software product as a service. In this study, we examine the system dynamics of the SaaS business model in light of the drivers of growth, the various types of SaaS applications and the various entities in the SaaS value chain. A modeling approach is followed to determine the effects of various drivers of growth in SaaS business model. In addition, our model tries to determine the relative power of the entities in the SaaS value chain under various scenarios chain and attempts to determine when and how bandwagon effects occur in this industry and isolate the factors that contribute to growth or decline of various types of application revenues. The model is also a means to identify the stakeholders in the value network who gain maximum value under different conditions. Our results suggest that the SaaS industry would fall victim to a stronger substitute business model unless SaaS can move more of its resources to work on applications which are more critical and customized to the needs of a client.
SaaS System Dynamics Substitute technology
Chandrima Das Guhan Mohan Rahul Roy Subir Bhattacharya
Indian Institute ofManagement (IIM) CalcuttaKolkata, India Indian Institute ofManagement (IIM) Calcutta Kolkata, India
国际会议
成都
英文
1-6
2010-04-16(万方平台首次上网日期,不代表论文的发表时间)