A New Marketing Audit Value Model Based on Fuzzy Theory and Main Component Analysis Method
The paper gives a new value model based on main component analysis method and fuzzy theory to value marketing audit. Because the number of marketing audit value’ indexes is too many, the calculation is very complex. This paper uses the main component analysis method to play down the complication. Because of the subjective effect of value people, the fuzzy theory is used to improve the objectivity. The new model can not only improve the efficiency but also improve the objectivity, so it is proved that the new model is a more feasible method than any other methods ever.
marketing audit fuzzy theory main component analysis method model
Cheng Che
College of Economics and Management China University of Petroleum (HD) Dongying , China
国际会议
成都
英文
1-3
2010-04-16（万方平台首次上网日期，不代表论文的发表时间）